MY DIGITAL IDENTITY

Committed to extracting the value of data without compromising privacy

About Us

My Digital Identity is a digital rights organisation. Individuals should own their own personal data because quality information distribution is key building a fair society. We catalyse the digital plumbing revolution through a combination of public awareness, lobbying and facilitating the building of practical tools.

 

 

Your Digital Identity

Your Digital Identity

Giving people back their digital identity. People should own their own data.

Nudging Data Driven Decisions

Nudging Data Driven Decisions

Data driven decision making to create good societies. Measuring lifestyle and nudging you to be the best you.

Win-Win Revolution

Win-Win Revolution

We are a European initiative radically rethinking data and the shape of the Internet.

Programing Democracy

Programing Democracy

Programing democracy and letting people influence their society. Putting you on an even footing with corporates and institutions.

Analytical Applications

Analytical Applications

We want artificial intelligence for social good as well as corporate interest. It is possible for everyone at the table to win.

Infographics and Data Visualisations

Infographics and Data Visualisations

Moving towards prevention and precision medicine through health data analytics. Medical professionals should have the big picture.

Our Story

How did we start?

With so much talk of tech and big data, why are public researchers still walking around with clipboards? As part of a Brazilian epidemiology study, Mitzi László, Innit’s founder, was tasked with walking from door to door collecting data. Her brief as a neuroscientist was to design experiments looking into decision making around the big four health behaviours: moving, eating, drinking, smoking. In a time when we “create 2.5 quintillion bytes of data”* and spend 6% of global GDP** on public health, there has be an alternative to the clipboard.
* IBM Website accessed October 2016
** World Bank accessed October 2016

Contact

E: info@mydigitalidentity.org


Singel 63, 1012 VD Amsterdam
The Netherlands